We only wanted to source toys that were ethically and sustainably handmade... When you become a parent for the first time, you realise how important it is to you to give your child the best start and for us that includes quality, educational toys. Our key focus from that very first conversation, was that we only wanted to source toys that were ethically and sustainably handmade…so of course that meant no plastic! We wanted each toy to tell a story so that they became more than just a child’s play thing…we wanted them to become a part of the family. When you treasure something as a child, you play with it often and memories that you never forget are created. These are the toys that don’t get thrown away. They are kept, cherished and passed on.